Is your child the next face of babyGap and GapKids? Gap’s annual Casting Call contest gets off the ground today online at www.gap.com/castingcall. This year, A Squared Group is helping Gap take the ever-popular competition to the next level. Over the course of the casting call, A2G will be visiting over 40 babyGap and GapKids stores to offer free children’s photography to aspiring kid models. We will be setting up a mini-photo studio in stores, giving the up-and-comers a chance to pose their way into the next Gap ad campaign.
Using special camera technology, the casting call team will photograph each child and give them their own coded card. Families will be able to go home, log onto the casting call site and see their photos. They are then free to use their “Gap Ad” shots to enter the competition! For a list of participating store locations visit here.
A Squared Group is heading to Chicago for the fourth leg of method’s Detox Your Home campaign this month. Method’s goal: to get everyone in Chicago to stop using the nasty, dirty, toxic stuff to clean their homes. It’s not an easy job, but after Seattle, Boston and New York we think we’re up to the challenge!
We’re reaching out to the Chicago market with an ultra hip pop-up shop in Lincoln Park. Open to the public daily from 11am-8pm, the shop features method’s best selling favorites as well as some new faces in their product line. In addition to selling home products, the space contains a cleaning confessional photo booth, interactive scent station, hand-soap sample bar and green educational materials.
To encourage the use of non-toxic cleaners, the temporary store has been designated a toxic household chemical drop off site. Just collect any of the nasty stuff from under your sink and bring it by the store. We’ll dispose of it responsibly and give you a free product for your good deed (while supplies last).
The chic shop is also the location of very special invitation-only VIP parties throughout the month. The parties will feature a range of green lifestyle programming like The Liquid Muse’s, Sustainable Sips cocktail class, Eco-Crafting with Danny Seo and Green Beauty demonstrations by Gorgeously Green author, Sophie Uliano.
Store Location:
2054 N. Halsted St.
Chicago, IL 60614
September 15 – October 12, 2008
11am-8pm daily
What inspires you?
Gap wants to know what people are inspired by this election year, so A Squared Group is hitting the road to find out. During September, we’re traveling to over 15 Gap stores across the country to customize blank Vote For ______ T-shirts to get a feeling for what Gap customers are passionate about. The best of the T-shirts will be chosen for display in Gap windows during late October.
This is self-expression at it’s best, so anything goes. So far we’ve seen hundreds of T-shirts and no two have been the same. We’ll keep you updated on the best of the best and who makes it to the windows during election time.
