Thank you, the academy, method, mom...
We attended the Pro Awards at the Museum of Science and Industry in Chicago last night. Both Melissa and Amy served as judges for this year’s competition, so we were dying to find out which programs would come out on top! We were also ecstatic to be finalists in three categories for our method Detox Seattle program; Best Use of Event Marketing (five or less venues), Best Campaign Targeting a Micro Audience, and Best
Loyalty Program. We’re happy to report that we won third place in the first two categories and are thrilled to have scored the top honor in Best Loyalty Program category! Those of you who have been following the Detox Seattle campaign know that at the heart of this program are method’s amazing word-of-mouth enthusiasts who champion the brand every day. We were honored to meet each and every one of you and we couldn’t have done it without you.
We’re firm believers that the company we keep says a lot about our culture and philosophy. This is true for our employees, clients and even competitors. I know everybody always says this, but it was truly is an honor to be nominated for this year’s awards. The companies and projects we were up against last night represent the most innovative marketing programs from the biggest and best agencies. Projects like the Meow Mix Acatemy, The Gore-Tex Weather Chamber and last night’s big winner, the Simpson’s 7-11/Kwik-e Mart Pop Up are so cool, they help all of us become more dynamic and creative agencies.
Going to the Pro Awards is always a really great time. It’s a fantastic chance to catch up with our peers in the marketing industry and chat with our friends at Promo Magazine. Last night was no exception. Congratulations to all of this year’s winners!
No more looking back–We’re off to the next big thing; A live Oprah taping for the presidential election. Don’t forget to vote!
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