Never judge a book by its cover. I was taught that once. But honestly, who doesn’t do that? And not just with books. Any marketer, as well as most consumers, can provide example after example of the importance of packaging, whether it be for a product, a brand, or a first date. Of course, if a product has great packaging but no substance, raised expectations are dashed. Not a good thing. However, if an amazing product is presented with all the panache of a dead rat, it is ignored. Definitely not a good thing.
So, I admit, I do judge books by their covers. Which is why I love the Book Cover Archive, which presents a constantly updated collection of the best book covers ever designed. Check it out.
Peruse its blogroll, which highlights The Pelican Project (another favorite cyber-stop for folks here at A Squared Group) as well as other great websites. And submit a favorite cover of your own choosing.
The cover for Still Life: Adventures in Taxidermy, which is currently on the site’s homepage, is calling to me. But don’t worry. I’ll skim the first few pages prior to purchase, just to make sure the product is as good as the packaging.
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