Drums and cheering could be heard throughout Manhattan this past weekend as the Gap Cheer Squad and Drumline rocked their way from Harlem to the South Street Seaport to Battery Park and beyond. New York was the first stop on a tour that aims to encourage people to have fun and make this year’s festivities extra special and memorable. The A Squared Group team embraced this project as a great opportunity for the Cheer Factory idea, made famous in numerous Gap ads this holiday season, to hit the streets and reach consumers in a personalized, spontaneous and incredibly exciting way.
Traveling via a dramatically branded bus from point to point, the Cheer Squad and Drumline surprised crowds of lucky pedestrians along their route.
The show they put on – complete with fun and clever cheers, boundless energy and death-defying tricks – entranced everyone within sight and hearing. Surprise gifts were given to unsuspecting pedestrians lucky enough to catch the show.
The A Squared Group team loved watching people’s reactions as Cheer Squad members fearlessly flew into the air.
The festive, communal spirit was tangible.
If you are in Chicago, Los Angeles or San Francisco in the coming weeks, keep your eyes and ears open. The Gap Cheer Squad and Drumline are coming your way.
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