As cold spells swept various corners of the nation last week, teams from A Squared Group landed in four spots to warm away the winter chills. On behalf of Old Navy, we visited San Francisco, Chicago, Dallas, and Philadelphia to serve surprised, grateful and shivering consumers delicious, free hot chocolate.
Our crew was more intrepid than the postal service. Neither rain, wind nor cold could stop them from putting smiles on holiday shoppers’ faces. Consumers were thrilled by the surprise of being handed a cup of steaming goodness as they battled the elements over the weekend.
“What a thoughtful thing to do,” exclaimed one grateful mom in Chicago. “I can’t believe Old Navy is doing this. Just great.”
We had a blast, serving everyone from Carolers straight out of a Dickens’ tale, to a platoon of bicycling Santas, to families looking for the perfect something for their loved ones. They each had an unexpected and joyful brand experience. Many considered it a delightful little break in an otherwise harried day. We love it when that happens.
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