Is your child the next face of babyGap and GapKids? Gap’s annual Casting Call contest gets off the ground today online at www.gap.com/castingcall. This year, A Squared Group is helping Gap take the ever-popular competition to the next level. Over the course of the casting call, A2G will be visiting over 40 babyGap and GapKids stores to offer free children’s photography to aspiring kid models. We will be setting up a mini-photo studio in stores, giving the up-and-comers a chance to pose their way into the next Gap ad campaign.

Using special camera technology, the casting call team will photograph each child and give them their own coded card. Families will be able to go home, log onto the casting call site and see their photos. They are then free to use their “Gap Ad” shots to enter the competition! For a list of participating store locations visit here.