http://www.shootfromthehipblog.com Powered by A Squared Group Mon, 21 Dec 2009 17:00:25 +0000 http://backend.userland.com/rss092 en What makes something catch on, or "go viral"? I'm not talking H1N1 here. I'm talking ideas and products. It's a question every marketer and brand wants answered, definitively. Each time a video on YouTube becomes the latest craze or a fashion trend becomes ubiquitous, a new theory pops up. There ... http://www.shootfromthehipblog.com/2009/12/catching-on/ It's that time of year again, time for the office party. Now, this might illicit groans in the hallways of some companies, but here at A Squared Group we actually enjoy spending time together to celebrate the year gone by. We are rarely all in the same place at the ... http://www.shootfromthehipblog.com/2009/12/holiday-tradition/ As cold spells swept various corners of the nation last week, teams from A Squared Group landed in four spots to warm away the winter chills. On behalf of Old Navy, we visited San Francisco, Chicago, Dallas, and Philadelphia to serve surprised, grateful and shivering consumers delicious, free hot chocolate. Our ... http://www.shootfromthehipblog.com/2009/12/warming-up-with-old-navy/ Technology is killing old media. At least, that's what we've been told. Every few months, someone announces the death knells of print media in the face of the internet's power. This month, Esquire Magazine decided to challenge this new paradigm by marrying the two seemingly opposing forces. In the December ... http://www.shootfromthehipblog.com/2009/12/esquire-embraces-augmented-reality/ [caption id="attachment_742" align="aligncenter" width="300" caption="Waiting in line for Grand Opening Event"][/caption] What would make jaded New Yorkers do a double take, tourist buses screech to an unscheduled halt and busy shoppers feel like the holidays came early? An unexpected encounter. A phenomenal experience. A change from the ordinary to the extraordinary. ... http://www.shootfromthehipblog.com/2009/12/cirque-du-old-navy/ Drums and cheering could be heard throughout Manhattan this past weekend as the Gap Cheer Squad and Drumline rocked their way from Harlem to the South Street Seaport to Battery Park and beyond. New York was the first stop on a tour that aims to encourage people to have fun ... http://www.shootfromthehipblog.com/2009/11/holiday-cheer/ As most Americans prepare to sit down with friends and family for a day of eating, everyone's focus tends to be more on what goes in the mouth than what comes out of it. Talk, however, is a huge part of what makes holidays great - an unexpected ... http://www.shootfromthehipblog.com/2009/11/turkey-talk/ Last week, a team from A Squared Group was in the Big Apple to spend some time with robots. Well, the Droid, actually. We produced another event for Motorola. This time, Manhattan taste-makers were able to check out the covetable new Droid smart phone. The product has already made huge waves ... http://www.shootfromthehipblog.com/2009/11/robots-rule/ Experiential marketing is about shifting people's perceptions, exceeding their expectations and providing memorable, enjoyable and tangible connections between brand and consumer. When confronted with all the noise and clutter prevalent in our 21st century world, what makes me, in my role as consumer, pause and take notice? I must admit ... http://www.shootfromthehipblog.com/2009/10/drinking-it-in/ As autumn took hold of New York these past few weeks, a concept within a Concept brought the spirit of Paris to the streets of Manhattan. The Gap White Space Concept Store underwent a transformation once again. This time, the A Squared Group team was charged with recreating the magic ... http://www.shootfromthehipblog.com/2009/10/merci-gap/