It’s that time of year again, time for the office party. Now, this might illicit groans in the hallways of some companies, but here at A Squared Group we actually enjoy spending time together to celebrate the year gone by. We are rarely all in the same place at the same time so we look forward to the annual tradition of gathering for guilt-inducing food, abundant libation, a suspense-filled white elephant gift exchange, and general merriment.
This year, it was all about, well, striking out. We spent a fairly raucous evening at Pinz Bowling Alley. Brett skillfully defended his title as bowling ace. Others (who shall remain nameless) did well not to injure themselves or others with the very heavy bowling balls. We all glowed a bit in the black light. We had a blast.
We also took time to sit back and reflect on 2009 – an amazing year of accolades, making history and wowing consumers on behalf of all the dynamic brands with which we work.
We are filled with gratitude, and look forward to what 2010 has in store. Some of us will be practicing our bowling skills.
Happy Holidays!
After teasing me last week for my experiment in abstaining from SmartPhone usage during meetings and lunches, A Squared Group has decided to conduct a second experiment, on a much grander scale. The team will attempt to curb our enthusiasm for emailing and texting each other at all hours. We are a passionate group, we get excite by what we do, see and learn, and we like sharing it with each other, in the office and out. Sometimes, though, we can get a little overexhuberant. That’s where The Pain Scale comes in.
Before you start picturing some weighing-and-measuring torture contraption of Herculean proportions, let me assure you that The Pain Scale is actually designed to streamline communication. Or, at least, that’s how we’ll be using it.

It was actually devised to assist with pediatric protocols. Created by Dr. Donna Wong and Dr. Carol Baker, and known in the medical community as the Faces Pain Scale, it is commonly used to help children communicate their physical and emotional pain.
At A Squared Group, however, we’ll employ this visual barometer to determine whether to hit send.
This experiment will run through the summer and should be a fun challenge for all of us here at A Squared Group. As an added incentive to change our wayward ways, we’ve also come up with a prize. If the whole team follows The Pain Scale correctly, for an entire month, we’ll earn half-day Fridays during the following month.
We’ll let you know how it goes!