SHOOT FROM THE HIP » interactive experience http://www.shootfromthehipblog.com Powered by A Squared Group Mon, 21 Dec 2009 17:00:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Esquire Embraces Augmented Reality http://www.shootfromthehipblog.com/2009/12/esquire-embraces-augmented-reality/ http://www.shootfromthehipblog.com/2009/12/esquire-embraces-augmented-reality/#comments Fri, 11 Dec 2009 17:00:46 +0000 Emily http://www.shootfromthehipblog.com/?p=753 Technology is killing old media. At least, that’s what we’ve been told. Every few months, someone announces the death knells of print media in the face of the internet’s power. This month, Esquire Magazine decided to challenge this new paradigm by marrying the two seemingly opposing forces. In the December issue, Esquire has adopted Augmented Reality to give readers a unique, memorable, personal, and interactive experience.

How does it work?

Simple, really – except the technology behind it, that’s more complicated and best explained by a tech guru. Anyone who has purchased the December issue can go to the Esquire website, download some software and then hold various pages of the magazine – including the cover – up to their webcam. What happens next is better seen than explained…

Obviously, this kind of interaction with one’s magazine won’t work for every periodical or even every issue. But it’s such an exciting way to engage readers and guarantee their undivided attention, that it’s got people talking.

So check it out, and let me know which page is your favorite. Personally, I like controlling the weather – something I wish I could do off the pages of Esquire as well.

Full Disclosure: A Squared Group has no affiliation with Esquire Magazine. We just think it’s cool.

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