A Squared Group took home the Ex Award for Best Pop Up Shop for the Method Detox Your Home campaign. This is the second time we’ve been honored for this program and it means just as much.
We were also honored with a Gold Award in Best Activation of a Cause Sponsorship/Tie-in for The ONE Campus Challenge, a program that inspired college students across the nation to get involved in the fight to end extreme poverty. An astounding 25,000 student took part in this very important call-to-action and made a difference through the 182,000 different acts they took to support the cause. A remarkable campaign and an honor to have conceptualized and executed it.
It’s a joy working on projects that give back to the communities we live. And it’s always a thrill to be honored by our peers. Thank you for the recognition and congratulations to all Ex Award winners and nominees.
Pop-up brand experiences are an invaluable opportunity to connect with consumers and build a meaningful connection. A unique, interactive experience where people taste, feel and breathe the brand in a 360° experience, TRENDWATCHING.COM has recognized temporary pop-up brand experiences as a trend being executed all over the world.
Part classroom, part library, part gallery and part retail space, the design of a pop-up represents the juxtaposition of the brand through design, fragrance, knowledgeable staff and product display. No matter the detail, each element is about expressing the brand.
An inviting and easy-to-navigate environment focusing less on an obvious sales approach and more on conveying the brand in a way that resonates with consumers is important to remember. Done correctly, pop-up brand experiences are an outstanding way to generate both brand awareness and revenue. A well organized pop-up retail event can quickly draw a crowd and generate lasting publicity for a brand and its products. A poorly executed event with staff who aren’t knowledgeable about products or a design aesthetic that doesn’t represent the brand can do more damage than good for a brand. It can even cause consumers to stop buying products and supporting the brand.
For an example of a pop-up brand experience, click here to read about the method pop-up shops that A2G produced throughout 2008.
A Squared Group’s award-winning work for method is featured in this month’s PROMO Magazine. To learn more about the campaign that was awarded Best Loyalty program, click on this link: promo-magazine-november-20082.
To watch a video about this program, you can go to our website.
Thank you, the academy, method, mom...
We attended the Pro Awards at the Museum of Science and Industry in Chicago last night. Both Melissa and Amy served as judges for this year’s competition, so we were dying to find out which programs would come out on top! We were also ecstatic to be finalists in three categories for our method Detox Seattle program; Best Use of Event Marketing (five or less venues), Best Campaign Targeting a Micro Audience, and Best
Loyalty Program. We’re happy to report that we won third place in the first two categories and are thrilled to have scored the top honor in Best Loyalty Program category! Those of you who have been following the Detox Seattle campaign know that at the heart of this program are method’s amazing word-of-mouth enthusiasts who champion the brand every day. We were honored to meet each and every one of you and we couldn’t have done it without you.
We’re firm believers that the company we keep says a lot about our culture and philosophy. This is true for our employees, clients and even competitors. I know everybody always says this, but it was truly is an honor to be nominated for this year’s awards. The companies and projects we were up against last night represent the most innovative marketing programs from the biggest and best agencies. Projects like the Meow Mix Acatemy, The Gore-Tex Weather Chamber and last night’s big winner, the Simpson’s 7-11/Kwik-e Mart Pop Up are so cool, they help all of us become more dynamic and creative agencies.
Going to the Pro Awards is always a really great time. It’s a fantastic chance to catch up with our peers in the marketing industry and chat with our friends at Promo Magazine. Last night was no exception. Congratulations to all of this year’s winners!
No more looking back–We’re off to the next big thing; A live Oprah taping for the presidential election. Don’t forget to vote!
A Squared Group is heading to Chicago for the fourth leg of method’s Detox Your Home campaign this month. Method’s goal: to get everyone in Chicago to stop using the nasty, dirty, toxic stuff to clean their homes. It’s not an easy job, but after Seattle, Boston and New York we think we’re up to the challenge!
We’re reaching out to the Chicago market with an ultra hip pop-up shop in Lincoln Park. Open to the public daily from 11am-8pm, the shop features method’s best selling favorites as well as some new faces in their product line. In addition to selling home products, the space contains a cleaning confessional photo booth, interactive scent station, hand-soap sample bar and green educational materials.
To encourage the use of non-toxic cleaners, the temporary store has been designated a toxic household chemical drop off site. Just collect any of the nasty stuff from under your sink and bring it by the store. We’ll dispose of it responsibly and give you a free product for your good deed (while supplies last).
The chic shop is also the location of very special invitation-only VIP parties throughout the month. The parties will feature a range of green lifestyle programming like The Liquid Muse’s, Sustainable Sips cocktail class, Eco-Crafting with Danny Seo and Green Beauty demonstrations by Gorgeously Green author, Sophie Uliano.
Store Location:
2054 N. Halsted St.
Chicago, IL 60614
September 15 – October 12, 2008
11am-8pm daily
