The NYSE is known as a high-pressured environment where a traditional, conservative uniform is maintained. Traders at one time even wore bowler hats on the floor. The 40th Anniversary of Gap, Inc., however, is a significant achievement and needs to be celebrated in a big way. It is an iconic brand. While simultaneously holding celebratory events at select stores throughout the country, A Squared Group has been in New York for more than a week to ensure that every single trader can honor the company’s success and relevance in the marketplace by wearing the new Gap 1969 Premium Jeans collection.

The traders couldn’t be happier to oblige.

In addition to turning the floor of the NYSE into a sea of denim, Gap’s North American President, Marka Hansen, along with select members of the founding Fisher family, will remotely ring the Closing Bell for the company headquarters in San Francisco. We wouldn’t miss it for the world.