Just got back from New York! We were there working on production for Gap’s White Space concept store. Every month A Squared Group helps Gap transform the storefront adjacent to the flagship at 54th Street and 5th Avenue to showcase hot items, limited edition clothing and unique partnerships with other hip companies. In the past, the White Space has hosted a (PRODUCT)RED pop-up, domestic Collette store and custom t-shirt shop.
January is all about color in the white space! To bring shoppers some warmth and optimism during the cold dreary days of winter, Gap teamed up with PANTONE to feature an array of t-shirts in 25 trendy colors. The store also features a limited edition t-shirt in Mimosa, PANTONE’s color of the year for 2009. It’s only available in the White Space and until supplies last. A Squared Group was on the ground last week converting the blank space into a virtual painter’s palette of bright, bold colors. The results are warm, modern and clean, just the thing to make you forget that it’s 20 degrees outside!
