Eating an ear of steaming hot, freshly-roasted sweet corn is one of the many joys of summer. So is spending a sunny summer day, or 10, mingling with friends – old and new – in a festival environment. Who can forget either? We certainly won’t. A team from A Squared Group is in the midst of the inaugural Progressive Insurance “Corn for Kids” Tour, a months’ long road trip to festivals around the country, on behalf of our client.
We are visiting places as diverse as West Virginia, South Dakota, Colorado, and California, to name a few. We are making and serving delicious roasted corn to those we meet at each stop, fundraising for hungry children and presenting festival-goers with a unique, memorable experience associated with our client, Progressive Insurance.
Our client has been to these festivals before. After all, the attendees are their target consumers. But they’ve never done it like this. So far, it’s been a bushel of fun – for everyone from brand loyalists to those unfamiliar with the company. Even corn-loving kids not yet ready for their first Harley are taking notes.
The A Squared Group team couldn’t be happier. We love creating memorable experiences for consumers. We love helping them develop fantastic associations with our clients’ brands. We love seeing relationships strengthen between brand and consumer. And we love all the smiling faces that let us know we’ve just been part of a memory in the making.
So, who’s up for some corn?